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The La Liga Academy mobile app redesign.
The La Liga Academy mobile app redesign aimed to enhance user experience for football enthusiasts, players, and parents, providing them with a more intuitive, visually appealing, and feature-rich platform.
Timeline
From initial research to final designs in 5 weeks, all while managing multiple design projects simultaneously.
Background
The La Liga Academy app is a crucial tool for managing football programs, player schedules, and team communication. However, feedback revealed that users faced challenges navigating the app, accessing key information, and interacting with Academy content. The redesign focused on addressing these pain points by simplifying the UI and adding new features to improve the overall usability.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted user surveys and stakeholder interviews to understand user challenges, feature requests, and general expectations. Identified key target audience groups, including players, coaches, and parents, and developed a roadmap to address their specific needs.
Design & Prototyping
Created a modern, football-inspired design language that reflects La Liga's branding. Developed interactive prototypes for new layouts and features, like real-time notifications, schedules, and progress tracking. Gathered iterative feedback from users to refine the visual design and interactions.
Development & Implementation
Followed an agile approach to implement front-end UI changes, ensuring smooth integration with existing backend systems. Added functionalities for push notifications, chat, and video sessions. Ensured the app was optimized for performance across various devices and screen sizes.
Testing & Optimization
Performed extensive user testing to validate ease of navigation, load times, and functionality across devices. Collected feedback to make final adjustments, focusing on usability, accessibility, and user satisfaction.
The redesigned La Liga Academy app delivers a seamless and user-centered experience, tailored to enhance engagement and ease of use for players, coaches, and parents.
User-Friendly Navigation
Simplified the app layout for easy access to schedules, program information, and direct communication channels.
High User Satisfaction
Surveys showed a notable increase in user satisfaction, with positive responses regarding the app’s look, feel, and ease of use.
Increased Adoption Rates
The redesigned app saw an uptick in downloads and daily usage, as parents and players found value in the new, enhanced features.
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Improved Engagement
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.